When it comes to marketing strategies this year, nothing seems to be more game-changing than videos. According to Google, YouTube reaches more 18- to 49-year-olds per week than cable networks combined. The channel’s watch time on TV screens also breached 250 million hours per day.
But creating a video comes with costs. A professionally produced video content could already be worth $2,000. How do you make it worthy? Begin by paying attention to these costly mistakes.
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Production Is Delayed
Production delays can kill your video marketing strategy, as it can be challenging knowing when the right time will present itself again. If you miss your window of opportunity – and then another – it may take months before you’re able to launch a new campaign.
Although you can’t prevent some delays from happening, you can minimize them with these tips:
- Plan Your Video Production Time Wisely: Make sure that your video isn’t scheduled for an important event. Otherwise, you might end up changing the date of your video.
- Give Yourself Plenty of Time to Edit the Video: You should leave yourself an ample amount of time to shoot and plan out your idea and edit the video. To speed up the process, outsource video editing services.
- Review the Script as Many Times as Possible: It will help you ensure that you have covered everything during production and editing. It also prepares you for unforeseen events so that you can change your approach if necessary.
Expectations Don’t Meet Reality
Subpar video production can cast doubt on your company’s brand. If you fail to meet the expectations of your audience, they may view it as a sign that your services or products aren’t good enough. You don’t want customers to regret buying from you because they didn’t get what they expected. Avoid this problem with these ideas:
- Film Multiple Takes of Each Scene: As long as the acting is good, you may want to take it one step further by filming multiple takes of each scene.
- Consider Your Video’s Length: An overly long video can bore viewers and discourage them from watching it all the way through. Meanwhile, a video that’s too short may fail to deliver the message correctly.
- Get Feedback from Others: Your customers and clients will likely have insight into what you should keep in the final video. Thus, get everyone involved to make sure they’re on board with how it turns out.
- Create a Storyboard: A storyboard can help you visualize how the final video looks and feels.
You Do Not Understand the Technology
Although technology has made it possible for anyone to produce quality videos, not everyone knows how to use them properly. You need to understand the tools at your disposal to communicate their use to your team easily.
Here are some ideas to help you better understand this technology:
- Find Out Which Video Essentials You Need: Some equipment may be mandatory for video marketing success, such as a tripod and microphone. If you want to be serious about video production, these are two of the most vital things you’ll need.
- Invest in Education: A great way to familiarize yourself with technology is by learning how it works through online courses or books. You can gain even more knowledge by attending seminars where industry leaders share their insights and expertise.
- Leverage Free and/or Paid Templates: You don’t have to make your video from scratch if you use free or paid templates that give you a good starting point. You can add the necessary elements and quickly place the video on YouTube or Facebook.
Video Analytics Is Missing
Without the proper knowledge of how to track your video’s performance, you won’t be able to make changes. Video analytics will tell you which videos work best and why they do.
This information can help you improve future campaigns or identify videos that don’t provide the value they should. If you want to improve your odds at success, follow these suggestions:
- Use a Video Analytics Company to Track Metrics: Many companies can measure your return on investment and track how many viewers you have, where they come from, and what they do after watching your video. Take advantage of their expertise to make the most out of your video marketing efforts.
- Perform Market Research: You can’t make better videos if you don’t know what your audience is looking for. Talk to them and find out which topics they like or dislike. Also, see how long they typically watch various types of videos so that you have an idea of how long yours should be.
Video marketing is a powerful way to reach out to people and make your brand more visible. Without the right approach, however, you may fail to achieve the success you desire. Avoid these mistakes by getting organized and using analytics to make better videos in the future.
